Some Brands of Jeans  

Publicado por Ekaterina Chirinos

Since Jeans have revolutionaze the way of dress, people have create different brands of jeans the first one was Levi´s but bussinessman saw the great impact jeans had they started new franchise like :
  • LEE
  • LEVI´S


The jeans revolution  

Publicado por Ekaterina Chirinos

Jeans have revolutionized the way we dress.They were created for the workers, but now everyone uses it, children, youth and adults use it. Thanks to Levi Strauss and Jacob Davis, to invent the most used clothing in the world.can be used on different occasions, the jean is one of the inventions that have revolutionized the world.


Publicado por Ekaterina Chirinos

Jeans STORY  

Publicado por Ekaterina Chirinos

The Story:

The first jeans came in two styles, indigo blue and brown cotton "duck." Unlike denim, the duck material never became soft and comfortable so it was eventually dropped from the line. Although denim pants had been around as work wear for many years, historically dating back to England in the 1600s with a fabric there called denim, it was the first use of rivets that created what we now call jeans. "Waist overalls" was the traditional name for work pants, which is what these first jeans were called. The word jeans became more popular around 1960 when the baby-boom generation adopted the term for its favorite type of pants. How were blue jeans invented is a simple story.

Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brothers' New York dry goods business. He had spent a number of years learning the trade in New York after emigrating there from his native Germany. He built his business into a very successful operation over the next twenty years, making a name for himself not only as a well-respected businessman, but as a local philanthropist as well.

One of Levi's many customers was a tailor named Jacob Davis. Originally from Latvia, Jacob lived in Reno, Nevada, and regularly purchased bolts of cloth from the wholesale house of Levi Strauss & Co. Among Jacob's customers was a difficult man who kept ripping the pockets of the pants that Jacob made for him. Jacob tried to think of a way to strengthen the man's trousers, and one day hit upon the idea of putting metal rivets at the points of strain, such as on the pocket corners and at the base of the button fly.

These riveted pants were an instant hit with Jacob's customers and he worried that someone might steal this great idea. He decided he should apply for a patent on the process, but didn't have the $68 that was required to file the papers. He needed a business partner and he immediately thought of Levi Strauss.

In 1872 Jacob wrote a letter to Levi to suggest that the two men hold the patent together. Levi, who was an astute businessman, saw the potential for this new product and agreed to Jacob's proposal. On May 20, 1873, the two men received patent no.139,121 from the U.S. Patent and Trademark Office. That day is now considered to be the official "birthday" of blue jeans.

With the patent secured, Levi hired Jacob Davis to oversee production of the riveted pants at the Levi Strauss & Co. San Francisco plant. Sometime during 1873, the first riveted clothing was made and sold. (the exact date was lost along with the company records in the 1906 San Francisco earthquake and fire). Jacob Davis was in charge of manufacturing when Levi Strauss & Co. opened its two San Francisco factories.
In 1875 Levi and two associates purchased the Mission and Pacific Woolen Mills from the estate of former silver millionaire William Ralston. Much of the mill's fabric was used to make the Levi Strauss & Co. "blanket-lined" pants and coats.

The denim for the riveted work pants came from the Amoskeag Mill in Manchester, New Hampshire, a company known for the quality of its fabrics. Within a very short time, all types of working men were buying the innovative new pants and spreading the word about their unrivaled durability. Hard to imagine that back in 1885, when denim first established itself as a reliable work wear cloth for a working man's garment — that a pair of Levi overalls cost $1.25. Brand new.

Holding a patent on this process meant that for nearly twenty years, Levi Strauss & Co. was the only company allowed to make riveted clothing until the patent went into the public domain.. Around 1890, these pants were assigned the number 501, which they still bear today. When the patent expired, dozens of garment manufacturers began to imitate the original riveted clothing made popular by Levi Strauss & Co.

In the 1950s, high school kids put them on as a radical way of defining themselves, of wanting to look and be more adult — and dangerous and rebellious against adults because adults didn't wear jeans. A decade later, blue jeans became a symbol of egalitarianism, a uniform for young adult baby boomers waging a generational war. In the 1970s Me Decade and the beginnings of celebrity culture surfaced, jeans were definitely about being sexy and all about fashion.

In 1980 came the controversial Calvin Klein ad slogan heard around the world. Who can ever forget 15-year-old Brooke Shields (barely old enough to get her driver's permit) purring into living rooms "Nothing comes between me and my Calvins"? As Vogue magazine editor in 1988, Anna Wintour's first cover was a pair of Guess? stonewash jeans teamed with a Christian Lacroix bejeweled top. The 1990s took denim onto country-western dance floors, onto the red carpet and created puzzling fashion styles from born-to-be-torn grunge jeans to baggy hip-hop jeans to rock star appeal — all adding to the confusion of casual Fridays.

The term "Levi's," though, was not the company's--it originated with the public, just as the public invented the term "coke" for Coca-Cola. But when the public started referring to the pants generically as "Levi's," the company quickly trademarked it. No item of clothing is more American than the blue jeans invented and perfected in the last quarter of the19th century by Jacob Davis and Levi Strauss.These two visionary immigrants, turned denim, thread and a little

metal into the most popular clothing product in the world - blue jeans.


Publicado por Ekaterina Chirinos

Invention: blue jeans

Definition: noun / waist overalls, jeans, Levi's® jeans
Function: Clothes, especially pants, that are usually close-fitting and created from the rugged cotton twill textile that is colored blue with indigo dye
Patent: 139,121 (US) issued May 20, 1873 for Fastening Pocket-Openings

Inventor: Jacob Davis (aka Jacob Youphes)

Criteria: First to invent. First to patent. First practical.
Birth: 1834 in Riga Latvia
Death: 1908 in San Francisco, California
Nationality: German

Inventor: Levi Strauss (aka Loeb Strauss)

Criteria: First to patent. First practical. Entrepreneur.
Birth: February 26, 1829 in Buttenheim, Germany
Death: September 27, 1902 in San Francisco, California
Nationality: American (of German decent)


Publicado por Ekaterina Chirinos

Levi jeans began as rugged attire that a Nevada tailor named Jacob Davis designed for wear by miners and other heavy laborers. Davis patented his idea for riveted denim pants with business partner Levi Strauss. What has become the classic Levi's jean was first produced in the early 1900s.

Levi Strauss

Levi Strauss, the founder of what today we refer to as the jeans company Levi's, was the owner of a dry goods store in New York. When the Gold Rush in California began, he moved to San Francisco intending to make his fortune selling supplies to the workers there.

Jacob Davis

Jacob Davis was a tailor working in Reno, Nevada, often making denim pants for miners and other heavy laborers. He had the idea of adding copper rivets to the pants after a customer requested that Davis make his pants as sturdy as possible. Davis earned many sales from the idea and decided to patent his riveted pants.

Strauss and Davis

Mr. Davis wrote to Mr. Strauss detailing the riveted pants and his desire to patent them, proposing that Strauss be his partner in the endeavor. Strauss agreed, and they received the patent in May of 1873.

"Waist Overalls"

Strauss and Davis began to produce their idea soon after acquiring the patent. What we call "jeans" today first bore the moniker "waist overalls." Strauss and Davis most likely hired individual seamstresses to make the waist overalls.

Classic 501

The pants labeled as "XX" in 1890 received the name of 501 in the 1970s for the lot where they were once produced. Today this style of jeans is the Levi's 501.


Publicado por Ekaterina Chirinos


No item of clothing is more American than the blue jeans invented in 1873 by Jacob Davis and Levi Strauss. These two visionary immigrants, turned denim, thread and a little metal into the most popular clothing product in the world. Waist overalls, was the traditional name for work pants, which is what these first jeans were called. The word jeans became more popular around 1960 when the baby-boom generation adopted the term for its favorite type of pants, blue jeans..

1847 Strauss family moves to New York City where Levi joined his brothers dry-goods business
1853 Levi moves to San Francisco, California to establishing a dry-goods business Levi Strauss&Co.
1854 Jacob moves to New York, then to San Francisco, California then to Canada for nine years
1868 Jacob settled in Reno, Neveda tailoring clothing and manufacturing tents and horse blankets
1871 Jacob who was using rivets on horse blankets, decides to try them on pant pockets for strength
1872 Jacob wrote a letter to Levi suggests that they hold the riveted pants patent rights together.
1872 on August 8, filed patent application for Improvements in Fastening Pocket-Openings
1873 patent 139,121 awarded to Jacob Davis and one half assigned to Levi Strauss & Co.
1873 Levi hires Jacob to oversee production of the riveted pants at the San Francisco plant
1875 Levi and two associates purchased the Mission and Pacific Woolen Mills
1890 the year that the lot number "501®" was first used to designate the denim waist overalls
1935 Levi's® jeans for women were first featured in Vogue magazine
1936 The red Tab Device was created to help identify Levi's® 501® jeans from a distance
1960 The word jeans became popular when the baby-boom generation used the term for the pants
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